You should do a post on the subject!
That's why I have a boatload of respect for you and for this project. It's up to writers to differentiate commodity wordsmithing from genuinely powerful work. And it's up to a few daring employers to know the difference, and to demand it. Your startup makes a fairly bold declaration of the importance of an underappreciated skill. And it's positioned well, in a market full of entrepreneurs who are more open to new ideas than most F-500 middle managers would be.
 OK, maybe they're only electro-plated. At any rate, they glitter significantly less than Goldman, for instance.
shortest footnote marker-to-footnote distance ever?