It then cuts to him driving with a picture of your profile pic stuck to his dashboard, the whole time you get the feeling this guy is tracking you down with the intention of hurting you.
Really creepy and incredibly well done and surprisingly not obvious in terms of what they are promoting.
There really was nothing in the clip that indicated any form of a product or brand. It could be a movie teaser or a teaser for a TV show and if it is, I for one will watch it.
They should consider adding a "trigger" warning, though, so rape survivors and so on can realize they're signing up for something that may be extremely upsetting and has nothing to do with lollipops.
Dunno if they thought about it and don't want to ruin the surprise for people who'll have more expected responses; but it's unfortunately one of those things that's going to be passed around with no more description than "hey check this out it's very educational".