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On the other hand, most of Google's (adwords) customers still target their ads based on keywords. That is, they don't care if their audience is an engineer or a farmer, as long as they are currently interested in their product. And it clearly works well, based on the prices of keywords. So it's not like adsense won't work without G+

Google is being paid per click. They're probably also targeting the ads using their own data, so they can achieve maximum click and revenue revenue per ad shown.

I guess I'm the minority, but if I had the option a filter engineer vs farmer based on click history it would beneficial.

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