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The problem is that data-mining for advertising purposes seems to be the only working business model to sustain a general-purpose social network at the moment. Until we come up with something better, we'll have to pony up our behavioural data if we want to enjoy this sort of activity.

Heise.de only "fixed" generalized tracking, not the single-sign-on/unique-ID problem, which is the real root of the issue: as soon as a website, or Disqus, let you log on with your FB/G+ identity, you're back to square one.

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