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Let's be realistic. Many applications have 24 hour availability, but almost every application I've worked on was for people in the US and core usage was sometime between 7AM and 9PM.

If it only takes 5 minutes to deploy your app why not do it at 2AM when few users are online? Deployments should be simple, easy, and NOT require any problem solving by the deployer. Midday deployments with all hands on deck to handle issues seems like a bigger problem to me.

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