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I do think 3AM is a terrible time to do a release. I'm personally a fan of doing releases in the early morning instead of late night. I'd rather get in the office at 6AM & push the release. Plan for a light day and let everybody leave early if things went smoothly. If things do go wrong it gives you about 2-3 hours before the rest of the office start showing up to roll back or fix the situation.

Choosing the time should be a balance of off-peak usage time and a reasonable time for the developers. If you're a global business then you may not have a perfect time, but you can usually still choose a day and time that is less likely to cause inconvenience.

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