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I think a point also missed in the article is the startup notion of burning the midnight oil and pushing stuff live.

"Release early, release often" is great, but that same call to action can be what motivates people to push code live at 3am when they're tired, just finished it, and perhaps skipping QA.

Otherwise, I think the article as put is empty and seems more straw man. Assumes you have no confidence in your code, assumes it is complicated, assumes you can't roll back.

Simply put, deploy small stuff often, make plans for big stuff, and don't be stupid.

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