Well, they took somehwat adobe route minus piracy. Pre davinci situation means: FCPX or Adobe Premiere.
How do you get your product in? Easy, release product for free so small time creators, experimenters get familiar. Those people go to work for professional studio, they request davinci since they know it better. Then company further optimizes by buying expensive intergrated hardware to better streamline production...
Its brilliant to see this nonobvious market oppportunity. Further you get extra street creds, as yt people will love your product just for the fact its so accessible (free).
How do you get your product in? Easy, release product for free so small time creators, experimenters get familiar. Those people go to work for professional studio, they request davinci since they know it better. Then company further optimizes by buying expensive intergrated hardware to better streamline production...
Its brilliant to see this nonobvious market oppportunity. Further you get extra street creds, as yt people will love your product just for the fact its so accessible (free).