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Hmm, I'd consider adwords and adsense as platformization.

I'm not intimately familiar with adwords|sense. But I don't think it meets my definition of platform is something 3rd parties can build on not just with. Can you create an "plugin/app" that uses custom ad selection algorythm? that extends or uses the platform in ways it's creators did not imagine? is there a marketplace somewhere I can upload my "plugin/app" and others use it? etc.


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