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I have no problem with that. This a great demonstration of what Apple does best - optimizing products to fit the needs of most users. Google already has the voice tech in place, but often fails to follow through on the usability front. A perennially annoying example for me is when I'm on the road somewhere, bring up Maps, and ask for directions from wherever-I-am to 'home'; it doesn't know where 'home' is. This is even more annoying, because there is a 'home' tag in Maps, but it doesn't get searched on. Likewise, there's no easy way to tell it that one person is my wife, another person is my business partner, a third person is my nemesis and so on.

Apple are leveraging a culture of paying attention to detail to overcome technical handicaps, but it's hard to quantify or A/B test that, and most firms aren't comfortable with a budget line item called 'magic.'




To add to the frustration, Google knows where "home" is for me, even without me telling - Latitude inferred it. Can't ask Google Mobile Maps for directions to home, though.


Note: if you are nocturnal and work at an office, Google will frequently decide your office is "home" and your apartment is "work".


For those rare cases, you can override the definitions on Latitude web site.


yeah. I'm just saying that the magic in the system is that it's a well-designed system with attention to detail, not that it's capable of leveraging anything approaching human intuition.




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