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I agree, but it sure does feed the hype machine. Think about how many news sites are hosting live blogs, and how many incidental visitors are seeing front page articles about it, and have been seeing ads for the live blog for days leading up to today.

Now contrast that to a company where anyone can watch the announcement live. I think most places you'd just get an article or two at the end of a product announcement, because the people who really care will just watch the announcement themselves.

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