Now contrast that to a company where anyone can watch the announcement live. I think most places you'd just get an article or two at the end of a product announcement, because the people who really care will just watch the announcement themselves.
Do we have a summary so far? There's an iPhone 5, I assume? How does it differ from the iPhone 4?
ars is still up at least: http://live.arstechnica.com/Event/iPhone_5