When you're the little guy, proclaiming yourself the plucky little hero (and acting as such) works pretty darn well. And little companies don't attract too many Wall Street analysts or McKinsey consultants, pushing them to "whatever it takes" optimize for profit.
When you're Goliath, what "works best" is rather different, and it's a very different crowd whispering in your ear.
When you're Goliath, what "works best" is rather different, and it's a very different crowd whispering in your ear.