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The idea that a customer should pay you to install your app is naive and out-dated. You will simply be beaten by competition who allow customers to install the app for no cost (i.e. everyone else). But beyond that, if your only way to exchange value with your customer (i.e. they give you money in exchange for something), is at installation, then you are missing out on most of your revenue.

There are tons of articles about this online. There are regularly articles about it on HN. Noel Llopis is one of many app developers who blogs about his real-world experiences. Here is one such article: http://gamesfromwithin.com/one-price-does-not-fit-all

thx, actually quite an interesting read.

thx, actually quite an interesting read. I wouldn't say that the concept of selling an app is naive and outdated. But yes, competitors will probably release a similar app for free, which indeed is a dilemma.

Also, not all apps have potential to generate an alternative revenue stream, if so, great, otherwise I believe it can be quite problematic to monetize on many app concepts.

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