However, I was expecting -- I'm not sure -- Google engineers contributing their technological expertise somehow.
Well, I've heard the beer has a hint of the honey extracted by the Google hobbyist beekeepers.
Actually Dogfish founder Sam Calagione addresses that at 10:30 in the video — "Like most small businesses, it's not like we've got focus groups and separate floors of MBAs squirreled away to give us guidance and consultance (sic). You just wing it and use whatever tools are cheap and at hand."
They do, however, test their new brews in their tasting room, and the ones that are well-received are produced in volume. Maybe more hallway usability testing than a focus group?
Also, I'm impressed they kept the part at about 11:09 where Calagione says, "We don't really spend any money on advertising or marketing…" – sure the video is focusing on Apps integration, but he's talking about Google's core business!
(the expression is "hear, hear")
Do googlers get dibs?
"... will be packaged for full distribution in the coming months in quantities depending on how people like it..."
I assume they'll update this: http://www.dogfish.com/brews-spirits/fish-finder.htm to include where you can find it once it's shipped, but if not you can at least know who to contact in your area if you want to check availability / try to reserve some.
Close. Its called rooibos tea, meaning "red bush".