> Even with $23 per license, after taxes I barely make half of what I made at my previous job where I worked less hours.
I don’t understand how you can dismiss this so simply.
Seeing the odd numbered price of $23, I presume you have tried different pricing tiers and options, since pricing is a matter of elasticity and finding the right price point to maximize your revenue would require some effort.
> the people pirating your software probably wouldn't have paid for it anyhow
I heard this argument so many times.. it's like saying to someone who just got their bike stolen while they were trying to sell it
| the thief would have probably never bought it
Actually, that saying about piracy is true many a times. It doesn’t matter that it doesn’t work in your favor either way. Anecdotally, I decide what I’m willing to pay for something and what I’m not willing to pay for something. Have I pirated software? Yes, I have in the distant past. And during those times, I wouldn’t have bought them at those prices either.
Maybe you need to change your website messaging to encourage those who cannot or will not pay to use the Lite version and encourage those who want the Pro version to pay. Pricing doesn’t have to be static all the time.
I hope you find the best options that work well for you and your customers.
> Even with $23 per license, after taxes I barely make half of what I made at my previous job where I worked less hours. I don’t understand how you can dismiss this so simply.
Seeing the odd numbered price of $23, I presume you have tried different pricing tiers and options, since pricing is a matter of elasticity and finding the right price point to maximize your revenue would require some effort.
> the people pirating your software probably wouldn't have paid for it anyhow I heard this argument so many times.. it's like saying to someone who just got their bike stolen while they were trying to sell it | the thief would have probably never bought it
Actually, that saying about piracy is true many a times. It doesn’t matter that it doesn’t work in your favor either way. Anecdotally, I decide what I’m willing to pay for something and what I’m not willing to pay for something. Have I pirated software? Yes, I have in the distant past. And during those times, I wouldn’t have bought them at those prices either.
Maybe you need to change your website messaging to encourage those who cannot or will not pay to use the Lite version and encourage those who want the Pro version to pay. Pricing doesn’t have to be static all the time.
I hope you find the best options that work well for you and your customers.