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I looked the Heroku sign up page, and got intimidated as heck by all the terminology they use. I can't imagine what the setup and admin process is like.. it could be simple, who knows but their pre-sales page confuse me...

For anyone who isn't familiar with git, I can see how that could be confusing. Other than that, the "How It Works" page (which is what I assume you mean by signup page) is mostly just explaining the secret sauce, and doesn't really matter that much to the end user (developers). All that matters is gem install heroku, heroku create, git push heroku master (etc).

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