Then there's the argument that in 30 years the US will be one of these countries, too. I wonder why people are so afraid of this, but not of the small chance that they'll be hit by a meteor when they go outside tomorrow to go to work. They've been hit by a meteor exactly as many times as their government has used a "social graph" to oppress them, after all.
You're vastly underestimating the potential value of access and storage of more and more precise behavioral data combined with the innovation of a startup vs the stodgy, uncreative, stubborn ways of both old world telecom and finance corporations. Back then, even with access to people's purchasing data and past addresses, I would have had to do a lot more work and ask for larger increases to our budget to figure out people's relationships as well as non-purchasing behavioral data aside from traffic. Now I can potentially have access to people's preferences to stuff as opposed to just guessing. Today it's much easier and cheaper.