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You may have seen something about the Air Mag auction over the last few weeks. (Nike's limited edition run of the sneakers Marty McFly wore in Back to the Future 2.) When the auction popped up in the news I ended up on Nike's promotional site and read that the idea was born when "...in 2005, [the shoe designer]’s attention was caught by an online petition asking that the shoes come back." (http://www.back4thefuture.com/#!shoe)

It struck me as the first time I'd ever heard of an online petition achieving its goal.

Here's hoping this becomes second time.




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