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Dell likes to offer a TON of options on everything. You can get the exact computer you want (within specs), but at the cost of having to accumulate the knowledge to make those decisions.

This isn't hard if you're a hardware geek, but ask say a software geek a nontechnical person to do it and they'll frequently end up in a world of confusion.

Compare to say Apple's site which in many cases has about 2 options per item (as opposed to Dell's 10+), which often causes hardware geeks frustration.

See also the paradox of choice.




When it was Pentium 2,3, or 4 it made perfect sense. Higher number = better. When it's pentium 2318497X vs AMD 328712Y vs AMD 1238NP32 it's just a garble of random digits. Combine that with graphics cards, motherboard types, connections and all the upsell opportunities/marketing gimmicks Dell attempts and it's a confusing mess of choices. I just want a fast PC for upto £1,000.

edit - I should add this is all after I've been in tech for close to 15 years now. I wonder what it is like to be a non-tech buying a computer.




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