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Making the search experience better for their users by utilizing a feature the website provides (full page view versus pagination) is not strong arming publishers. The websites already give that same experience option, Google is just attempting to make the web a smarter place. What's wrong with that?

They could be utilizing their search dominance to do a lot more harm than good. However, almost everything they do helps make the web better, even if it does push their bottom line. That's business.

Most businesses don't care about your loyalty to other brands. Why should they? Google, on the other hand, has made a lot of strides toward giving big brands benefits in the search results. I'm not sure whether this is good or bad, but saying they reward people who have no brand loyalty is untrue.

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