The rich previews on hover are great. I was referring to the "Immersive Previews", and for the things demoed on your landing page like short forms and Youtube videos, they're a nice experience. I worry about a world where every "sticky" web platform gets caught in an iterated prisoner's dilemma and all decide it's in their best interest to do this. In this world, whenever I want to click a link off of Instagram or Twitter or NYT I end up in an "Immersive Preview" iframe of the site I expected to navigate to. Google AMP everywhere.
I would _love_ a world where this kind of thing is closer to a first-class feature of the web -- thinking of Xanadu-style transclusions or even Google's abandoned(?) <portal> element. I would love deep-linking from Github->Jira->Github in the same tab, and this points the way towards that. But if there are a dozen implementations of it floating around, and users have no control or warning over when a link behaves this way, it's just another way to wrest control of the browsing experience away from them.
Please be mindful about how you advertise this, is what I'm saying.
I would _love_ a world where this kind of thing is closer to a first-class feature of the web -- thinking of Xanadu-style transclusions or even Google's abandoned(?) <portal> element. I would love deep-linking from Github->Jira->Github in the same tab, and this points the way towards that. But if there are a dozen implementations of it floating around, and users have no control or warning over when a link behaves this way, it's just another way to wrest control of the browsing experience away from them.
Please be mindful about how you advertise this, is what I'm saying.