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And make my and million's of other live's much better. It takes a mammoth to disrupt such a consolidated (and crappy) industry.

It does not take a mammoth anymore. A small group with a big idea can change the world these days. We don't need Google.

Actually yes and no.

True you dont need Google. We would all love their traffic but having played with the tool for the past 24 hours. I have noticed the changes in inventory state and they are doing exactly what we could have expected them to do.

Sadly that is also the downside - they did exactly what we expected them to do. A mediocre job that is fast and of course "good enough".

A small team can (and has) replicated what Google has done. In fact there are many of them. But Google does not provide Trust and in my reasonably jaundiced view - this is another rearranging of the deck chairs.

The issues are now out in the open. The core infrastructure of search is REALLY hard if you work on the same premise as Google. If you change the basics then there is a different answer.

Will the basics change? I believe the answer has to be yes because otherwise the original premise of the first poster must logically be correct.

I believe not. I am working specifically to change that - if you are interested - then ping me.

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