If you read the deck again, you'll see that what you're saying about rich people (meaning 'accredited investors') is true for private companies. You can invest in Amazon but not Facebook; you can buy shares of Google but not Twitter. And that's what is being solved here!
What OpenStarts does is to assist in the creation of "public but not listed" companies in the EU -- perfectly legal -- and then offers a directory where you can find them and potentially buy shares (subtly, but legally, eliminating the problem of listing).
If you read the deck again, you'll see that what you're saying about rich people (meaning 'accredited investors') is true for private companies. You can invest in Amazon but not Facebook; you can buy shares of Google but not Twitter. And that's what is being solved here!
What OpenStarts does is to assist in the creation of "public but not listed" companies in the EU -- perfectly legal -- and then offers a directory where you can find them and potentially buy shares (subtly, but legally, eliminating the problem of listing).