Languages are collectively owned, and change all the time. Here in the US, some people deliberately try to change the meanings of words at a pace that the rest of the people are unable to keep up with, and encounter heavy resistance for doing so. In many cases, their efforts are counterproductive in the extreme.
If you want to change any societally owned thing, your only effective route is through persuasion and example.
If you want to change any societally owned thing, your only effective route is through persuasion and example.