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I have no idea how open they are to exploiting it, but I'd bet just having a high-traffic social hub has significant monetary value in the data and analytics. Twitter makes millions selling analytics and feeds, and will probably increase that in the future. I'd personally pay something for all sorts of slices of Reddit data; for example, a real-time feed of pageview info, or a firehose of all comments, would be great. Of course, the real question is whether people with more money than me would pay.

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