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By that logic, aren't the booth babes just as pointless? If the idea is to drive sales, and those people aren't there to make purchasing decisions, then it's a lost cause.

> those people aren't there to make purchasing decisions

He didn't say they couldn't make purchasing decisions. Besides, there's still likely to be some value in being front-of-mind when people go back to their companies.


Those people sometimes bring along a 'straight man'. I end up doing this all the time - the hypothetical boss just wants to drink for free and oogle pretty girls, and I talk to the sales engineer/sales guy. On the plus side, it keeps the boss distracted and stops stupid questions...


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