Like, if you’re in the US, you’ve likely never heard of Unilever, but you’ve bought a lot of food from them.
Post does a $2 billion per quarter, General Mills does $5 billion a quarter
So a lot of people are eating cereal it seems.
I don't know your experience, but we grew up low middle class at best and ate tons of cereal.
Now that I'm older and more affluent, I guess I don't personally know anyone who really eats it anymore. But I also don't really know many kids, either.
I assume it's still selling, supermarkets aren't dumb enough to devote an entire aisle to something nobody is buying.
Here in the US, I can't think of a typical supermarket I've been to that doesn't devote an entire side of one aisle to it, even today.
The only place I've seen people eat cereal is coworkers at the office (across 3 companies).