So I improved on the animations. Added more ways to animate... After roughly 2 months I realized this trumped everything else. So I decided to create a video editor. That was more than 3 years ago.
Added more animations, added videos, effects, transitions. Talked to people to understand their pain points... Analyzed other editors for inspiration, spiced it all with a lot of my ideas...
Worked on it non-stop, a lot of crazy hours, a LOT of time spent on optimizations, a lot of time spent on dealing with stupid Microsoft APIs. Luckily, I wasn't alone -- my two dogs have been my emotional support through all the ups and downs (https://www.tiktok.com/@lupiandbelasuperstars/video/69959083...). I love them more than I can express into words -- and of course, a lot of the money I make will be spent on treats and toys, and just making sure those tails never stop moving ;)
Finally, I'm happy with the result, and I'd like to share it with you guys!
Obviously, there's a discount - 40% OFF , it will last until Sun 5th of December.
If you have any questions, I'm more than happy to answer them!
To give you a bit of background -- I'm not trying to compete with Resolve. I'm not targeting experts, but instead targeting beginners and intermediate people when it comes to video editing. And I do offer quite a few features, and my main focus has been on speed from the get go (for instance, Instant Preview everywhere, which as far as I know is only present in Final Cut and nowhere else).
Another focus has been removing as many pain points as possible, making your workflow as fast as possible (obviously, this is always a work in progress).
And when it comes to competing, try to look at https://invideo.io/, https://animoto.com/, https://wevideo.com and so many other softwares, and compare what I'm offering to those.
When it comes to comparisons, and I only have animoto and single-payment-applications which I personally use to compare to, I think the key difference with animoto is that animoto is web-based. I couldn't find out where the processing happens but if it's on their servers, it (in my opinion) justifies paying for computation time.
I understand that your target audience is different when it comes to the advertised features and I understand that your focus is different. This is heavily subjective and maybe I'm too old to get it but I still fail to see why I, as part of your target audience creating videos for social media, should pay a monthly subscription which I'll be locked into for as long as I want to create media when other applications are a one time payment which do the same things (apparently slower) as far as functionality goes. Again: this is heavily subjective and if the subscription model works for you and enables you to further work on the application rather than a single time payment, definitely keep doing it. At the same time I think Windows might need exactly that: something as "straight forward" (if you can call it that) as FCPX with the same snappiness it offers on the M1 chips.
Either way: I wish you the best of luck and success with the app!
About comparison to Animoto - I don't even know where to start. Just think about the fact that it doesn't even have several video layers. It's so simplistic that you can't do anything non-trivial with it. My app is insanely powerful -- it took me months to optimize the timeline to be instant, no matter what you do. And to be able to zoom in/out of the timeline instantly. And to allow for keyframes. And masking. And just look at how many options I give you for editing text. Or if you checked out the second page of features, to see how easily you can work with colors and gradients. Animoto maybe has 5% of my features at best. And the other ones as well.. Now that I think about it, maybe I should do a comparison against each of the web editors, to show how powerful my app is :)
> if the subscription model works for you and enables you to further work on the application rather than a single time payment, definitely keep doing it
Yes, that is the idea behind it. To be able to always improve, and serve my customers better. And tailor it to their needs. And always, make it insanely fast :D
Curious, are you actually making money from video editing? Would you not pay if an app cuts down your editing time in half?
What are your editing pain points? (to see if I can help)