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I'm currently in the market for a dryer and checked the prices the last couple of days. It went from 649 Euros a week ago up to 739 Euros today. Fully expect it to fall back to 699 Euros tomorrow.

That is clearly illegal down here in Australia. One of the largest on line retailers here, Kogan, was even prosecuted: https://www.accc.gov.au/media-release/kogan-to-pay-350000-fo...

Does the law catch the retailer who have to products with identical specs and different model numbers? Mattress companies have long used the trick to advertise permanent sale pricing that is just standard pricing in North America.

It's long believed there's a loophole in UK law which allows these types of "continuous sales" tactics. Provided the product is available at RRP in _one_ of the shops within the same company (i.e. a chain) for a minimum time period (say, 60 days), it can be priced as a "discount" in another store.

The trick used it to have a shop in the middle of nowhere (for example, north Scotland) which rotates products on the shop floor. This shop operates purely at a loss except for some desperate customers who will pay through the nose for a product due to convenience.

A mattress would be for sale at GBP 999 for 60 days there, and promoted as a discount at GBP 499 in _every other store_ they own. They make profit on selling 50x products at the discount vs. a single product at original price.

Yes. This exact issue with bedding companies has lead to several prosecutions. For example, permanently making up fake prices just to advertise a discount: - https://www.accc.gov.au/media-release/snooze-admits-two-pric... - https://www.accc.gov.au/public-registers/undertakings-regist...

What is it with bedding companies and criminal miss representation of prices?

From personal experience this is true for Germany also, since decades.

It's always SALE! SALE! SALE! Everything must go! %! %! %! or something similar.

The same was true for carpets for a time, but they seem to have fallen out of fashion, at least I don't see it that often anymore.

But this is a general thing in every downtown or shopping centre across all sectors. And similar for groceries. I enter all of these with one big default deny and fuck off mentality switched on.

What is described is not illegal in itself. Prices are free.

What is illegal in many places is to increase the price for a very short period in order to then advertise an item as "on sale" with advertised discount based on inflated price, which is exactly what happened in the case you've linked to.

So advertising "was 739 now only 699" may be illegal, but listing at 739 the day before Black Friday then at 699 on Black Friday is not.

That's probably illegal (depending on region). I'd consider reporting it.

Definitely illegal, everywhere. He said "euros", which implies within the EU. It's illegal across the EU.

I'm curious, why put prices back? Why not leave it at elevated levels?

So you can say there's a Black Friday sale, which is the premise behind why the prices went up in the first place: so they could be lowered for a sale.

Tomorrow is the sale, they've raised the price in preparation for the sale

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