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I worked in retail sales from 2004-2006 and I remember management ordering us to increase prices on items leading up to big sales. It seemed like fraud and it made me feel icky doing it.

Especially when we would replace labels of an item that cost $99 to say that it cost $139 and was now on sale for $99.

Luckily I haven't had to work in retail since...

> It seemed like fraud and it made me feel icky doing it.

In many places, it _is_ fraud (well, illegal but still). In the UK, the higher price must have been offered for 28 days out of the last 6 months.

This is actually the old law and now you need to prove that the RRP is "realistic" which usually means it has been sold at that price for more than half the time it has been on sale.

Source: https://marketinglaw.osborneclarke.com/advertising-regulatio...

Thanks, that's good to know!

I suppose you can just pick the slowest 15% of days, then. If a price was randomly jacked up on a Tuesday, but nobody was around to buy it, was it really raised?

My bad, I misquoted [0] - section 1.2.2 says 28 consecutive days!

[0] https://www.legislation.gov.uk/uksi/2005/2705/schedules/made

Nullo actore nullus iudex

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