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The meta-lesson here is that if you plan to go into the business of providing service for an existing tech ecosystem, be prepared in your future for a fight like this.

Companies with small, insular lock-in arrangements don't cede territory willingly. Be it squeezing in on the dominant grocery in a small town, the used car dealers in a county, or the inkjet printer ink cartridge supply chain, find a damn good lawyer who's excited for a fight early in your company's life.




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