"The Entrepreneur’s Guide to Business Law" --
LLC vs C-corp vs S-Corp? Founder’s vesting? Liquidation Preferences? Equity vs Debt financing? This book will educate you enough to be able to answer these and many other important questions.
"Bootstrapping Your Business" --
From the founder of RightNow. The amazing story of how a geographically-challenged (Montana) entrepreneur built a world class business.
"Purple Cow" --
Dead simple premise, the key to marketing is to build something remarkable.
"The Art of the Start" --
The Art of Pitching, Marketing and Funding your Startup.
"The Innovator’s Dilemma" --
If your startup beats all the odds and becomes hugely successful prepare yourself for the innovator’s dilemma, cannibalize your product before someone else does.
"The E-Myth Revisited" --
How-to create a business not a job.
"Permission Marketing" --
The greatest marketing asset your startup can build is the permission to market to your customers and prospects.
"Growing a Business" --
Sincere advice for creating a company culture that your team and customers will love.
"The Cluetrain Manifesto" --
Successful marketing is a conversation.
"Bottom-up Marketing" --
Pure bottoms-up execution. Marketing tactics to grow your business.
OTOH Rob Walling's Start Small, Stay Small has tangible, actionable, information.
> If the original title begins with a number or number + gratuitous adjective, we'd appreciate it if you'd crop it. E.g. translate "10 Ways To Do X" to "How To Do X," and "14 Amazing Ys" to "Ys." Exception: when the number is meaningful, e.g. "The 5 Platonic Solids."
Could we crop the title please?
Very nice; you can just subscribe to the business books feeds, read the 3-page PDF summaries, and decide if you care to read any deeper.
Just finished reading Good Strategy Bad Strategy by Richard Rumelt. Very good book.
Entrepreneur should do 2 things:
2) Stop doing stupid things.