See Apple? This is where the money is. Not that Rose Gold shit or adding yet another camera lens to the back. And if you want people using USB-C, use it in your phones!
I guess that's kind of subjective. Personally I'm anti USB-C from a durability standpoint. USB-C is designed to fail on the device-side, whereas lighting and microUSB are designed to fail on the cable side. So I see all devices using USB-C as throwaways because the port will fail.
If Apple gets rid of lightning they lose their durability advantage vs competitors by using a poorly designed connector.
And AirPods, mice, trackpads, keyboards, and Apple TV remotes. I don't want to defend lightning but this reply was missing a few products that also use it.
None of them are durable compared to a 'cylinder type' connector. I wish those were still the norm. I declared both my last two phones EOL when the USB connector began glitching during charging due to packed trouser dust and oxidation.
My device have a pretty hard life. I carry them around a lot, do a fair amount of travel, and am fairly clumsy, so pretty much everything ends up falling once in a while. Sometimes considerably more than that.
I'm typing this on a laptop I bought 3 years ago. The bottom cover is bent, the fans are making a grinding noise, and both upper corners of the screen have been dented to the point of damaging the LCD on both corners. It's just had a few too many awkard falls and is about at the point where I think fixing it isn't going to be worthwhile.
All USB C ports are still in perfect working order, though, despite a few falls from a desk with cables plugged in.
I've not had issues with any other USB C devices either. Yeah, I'm sure it can be broken if you try really hard, but it does seem to take a far amount of effort. The port seems very solidly built and I think damaging the cable is more likely.
The USB-C port on my Macbook is worn out after a couple years; it works but just doesn't grip the cable at all and so literally falls out of the port unless I hold it. The same cables are held tightly in my other (newer) Macbook so I don't think it's a cable issue.
In contrast, I've got years-old Lightning devices and the cables still hold strongly in the connector.