Yeah I'm a dev but was a team of one embedded within a sales and marketing org at a a medium-large size startup with a mandate to automate and find growth hacks for sales + marketing, and I was able to use Zapier with its Salesforce integration, google sheets integration, Twilio integration, Marketo integration to do a lot of work that I wouldn't have had time to build, support, and do maintenance on if I'd built a full backend application.
All of what I did with Zapier could have been implemented with a database, a bunch of scripting, and cronjobs, but using Zapier saved oodles of time and meant I was outsourcing the maintenance to their API integrators rather than to myself.
I was able to do so much with triggers and webhooks I can only imagine what is possible now with their more recent code blocks feature and adding better environment variables.
sounds interesting! we’ve seen the same pattern across dozens of customers and are building a business on top of it. would love to chat if you’re down: juan [at] sayprimer.com
All of what I did with Zapier could have been implemented with a database, a bunch of scripting, and cronjobs, but using Zapier saved oodles of time and meant I was outsourcing the maintenance to their API integrators rather than to myself.
I was able to do so much with triggers and webhooks I can only imagine what is possible now with their more recent code blocks feature and adding better environment variables.