If you are making a product, it needs to be very high quality, high value and with a strong brand. Branding is everything and very difficult to get right.
As for services, you need to deliver something that they don't have, want very much and again you need to differentiate yourself. Without the right introductions the many gatekeepers will blow you off.
If you are seriously interested in catering to that market, then you need to do lots of research into the most exclusive brands and possibly get a foot in the door by selling prestige cars, fashion, jets, real-estate, etc. Yes, SELLING is the one and only way to understand that market.
Oh ... and you need to cultivate the aura of not needing them. The minute you come across as keen you have lost the pitch.
>A Veblen good is a type of luxury good for which the demand for a good increases as the price increases, in apparent (but not actual) contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make them desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own.
Few years ago I say a mini-documentary on a guy in London whose business was "shopping for the rich"! Seriously, that is what he use to do the whole day. His client and he discussed the client's requirements and budget and then he use to go shopping for them :) He made a lot of money.
As for services, you need to deliver something that they don't have, want very much and again you need to differentiate yourself. Without the right introductions the many gatekeepers will blow you off.
If you are seriously interested in catering to that market, then you need to do lots of research into the most exclusive brands and possibly get a foot in the door by selling prestige cars, fashion, jets, real-estate, etc. Yes, SELLING is the one and only way to understand that market.
Oh ... and you need to cultivate the aura of not needing them. The minute you come across as keen you have lost the pitch.