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It's probably pretty much useless to them if everyone has it.

Not necessary. If you had the source code to FaceBook, most likely you won't be able to do much of it.

The one who is focused on running a business on it - yes, would make a lot of it. Irrespective of who else has the raw code.

That's true, but the whole idea was to enter a market with very little to no competition. You would have the advantage with being unique. However, entering a market with 12 other people with the exact same product wouldn't be ideal.

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