They invited me for a job interview for a Principle Designer role out of the blue (i.e. I didn't apply). I was really excited cause I loved the company and had lots of ideas how it could be improved. Anyway, ultimately they felt there were 'more data driven candidates'. I respect that, they know their business better than I do, but I still was really excited about some of the opportunities in the user analytics space and I learned some really valuable stuff in the interview that gave me the motivation (along with the rejection) to go and solve the problem for people :)
I have actually written a short blog post about it if you're interested I can share a link.