The article itself is a bit of a rant/whine (rhine?) but I found the bit of dialogue in the section "The VC mentality" interesting.
To some extent I think the VC might actually be right here. I think some people get too caught up in the idea that there's a tiny minority of "great" programmers who can perform miracles, and everyone else is a mindless drone unworthy of coming anywhere near your code.
I'm not saying that all programmers are equal, but if this guy can't even find _one_ programmer in the whole of Silicon Valley that he thinks is worthy of working on his project (which appears to be an iPhone-based grocery list -- not exactly the most intellectually demanding project in the world) then he might be looking for something that doesn't exist.
I don't think it's unreasonable to say, "We're having trouble finding one great programmer". If a programmer is pretty good at what she does, then odds are she's already got a secure, comfortable, well-paid job. The VC might have suggested that extra money could attract a great programmer, but he didn't.
I think it comes down to Ambrosia versus Microsoft. The author would prefer to produce software the way Ambrosia does. The VC prefers the Microsoft way.