But then he doesn't link to, or even name the project. You have to watch the video to find out, I guess? Pass.
The point of the talk is not the project he is launching, he is making a much deeper and more interesting point about the entire software industry. Personally I think the presentation format he uses to address the issue is highly effective, and would recommend people take the 20min (less if you speed up the video) sitting down at lunch some day to watch the video from start to finish.
A reasonable person can explain things in a straightforward manner. If someone instead chooses to be cryptic and veiled, perhaps in a misguided attempt at being theatrical, they open themselves up to criticism. Which I provided. Quite reasonably too, I thought, since the text preferred to be cryptic and clickbaity instead of explaining anything.
If someone really prefers to be theatrical (like in actual theater or movies), they could still preface it with a reasonable explanation that they can’t give away the twist in the synopsis.
Lighten up Francis.