What some people don't understand is that the freedom to create a reputation by selecting which speech to amplify and disseminate is, itself, an integral part of free speech, and the reputations of the oldest, best established social institutions for the dissemination of information -- such as schools, universities, and publishers -- have been built on what they don't publish as much as on what they do. We are arguing for more freedom of speech for organisations to allow them to choose what level of scrutiny, or even what bias, to apply, so that we can establish the level of trust we think they deserve based on their record.