Blog post with video
Marketplace link to free version
I targeted the app at kids in the 2-8 year old range. I started out by making it a paid app priced at 1.29$. I released it early February. My thought was there is so much garbage out there something with a little bit of quality might do ok. It didn't. I also had trouble getting press from any of the wp7 sites. I added a free version using pubcenter ads in March as an experiment. I also put a "buy the full version" link on the menu.
93 purchases for paid version. It hasn't done well and I haven't seen an uptick from the buy the full version link. I did screw up here. I know some tricks now for getting better numbers for freshly released apps.
89k impressions since launch
603$ in revenue
Avg eCPM is 6.82$ (this is abnormally high but pubcenter does have high eCPMS)
I'm getting 600-1000 impressions a day now.
As far as the development tools and process...
I work in a shop that does all 3 platforms. I have some experience with Android and even less with iOS but I'm going to say this anyway: Windows Phone has the best platform and tools for mobile development. That may be hard to believe since the platform is so new but Silverlight is great and the tooling is mature.
Mustachio - http://social.zune.net/redirect?type=phoneApp&id=3adc071...
Mustachio Pro - http://social.zune.net/redirect?type=phoneApp&id=0ed1faf...
Square Attack - http://social.zune.net/redirect?type=phoneApp&id=a35d2c6...
Mustachio has been up for about 2 months, has about 4.5K downloads, and has made about $80. eCPM is about $1 with 2K impressions per day. Mustachio Pro is a paid version ( $0.99) without ads. It's sold about 70 copies so far.
Square Attack has been up for about 2 weeks, has about 2.5K downloads, and has made about $200. When first released, the eCPM climbed to $6-7 but has dropped a lot lately ($1-2). I'm guessing it has something to do with # of new users per day which has also dropped a lot. Square Attack is about 150 in the free games list so it's very hard to find even though its getting pretty good reviews. I'd love to know how the top apps got there since being the top apps list looks like the best way to advertise and the best bet at success.
I guess this isn't like iTunes App Store preview pages where it goes straight there, and anyone can look.
Poor Microsoft, you just have to face palm. Ballmer you idiot, did you ever think people might buy your phone based on cool apps? I would have loved to do some WP7 development, I think the metro look is great, the tools sound good, there's just no damn way now.
-The most unique devices 1 game has seen is 129824 (more than twice the next)
-The most game starts a game has seen in a day is 9928
-The most unique devices a game has seen in a day is 4914
Of course, exactly how/when developers are calling the stats tracking functions, I don't know. For all I know, the guy's got a for loop killing my server on game start...
The low resale value of WP7 phones on eBay and CL suggests things aren't good, either.
That doesn't sound right. Consumers are buying products like Windows 7 and Xbox 360 in droves, but they wouldn't be doing that if they didn't trust Microsoft. There must be some other explanation.
That seems hard to believe when Windows 7 sales are through the roof, XBox and Kinect sales are through the rough and so on. And Microsoft used to disassociate their name from the XBox line, but that was years ago.
Most people don't have a beef with Microsoft.
As an aside, could you give a mini-review of your WP7 phone and go into why you prefer it over an iPhone for daily use?
The interesting quote from the article is from PopCap:
"It certainly hasn't resonated with consumers as anyone would like," says PopCap's Stein, who uses a WP7 device as his everyday phone. "Given the install base of Windows Phone devices, our games have actually sold quite well, and it monetizes very well for customers who have a Windows Phone. There just aren't enough of them right now."
There have been sales but not a lot which is expected given its a niche total sales are still sub 3 digits.
Development tools and development itself is awesome and I can say that given that I've apps for iPhone as well.
I use a WP7 device for daily use and it hasn't disappointed me for any use expect maybe that skype is still not available and MS has let carriers have too much control.
-Earthquakes Monitor http://plusapps.eu/Earthquakes-Monitor.html
-Frankfurt Airport http://plusapps.eu/Frankfurt-Airport-Information.html
-Child Growth Standards
Trial Downloads : 1027
Purchases : 295
In my opinion the main problem with the Windows Phone Marketplace at the moment is the low sales numbers of devices. With the new version of the OS and the addition of NOKIA hardware Microsoft hopes that they can achieve a bigger market share.
As for downloads, I've found it's a lot easier to get your app noticed in the smaller marketplace. Also for a while ad revenue was very good. I made $50/day using PubCenter for ads in my games for a few months. After March 2011, however, something in the system changed (or maybe advertisers just started paying less) and my eCPM has dropped a lot.
Everyone wants to know how it's done, but maybe no one knows :(
Mango is about to make that "flow" even more prominent :)
I'm actually getting a WP7 phone Tuesday myself. Any recommendations for apps, or anything once I get it?
-Rowi (for Twitter)
-Wooter (woot.com app)
-TransitFinder and StopGoStopGo for Boston MBTA service alerts/schedules
-Skyview is a sorta-decent celestial constellation app
-Shuriken Ninja, Angry Birds, geoDefense, Beards and Beaks, Plants vs. Zombies, Krashlander, Pandas vs. Ninjas (free Angry Birds clone)
- Adobe Reader
- GoVoice (Google Voice client)
- Speed Searcher
- Tasks (by Telerik)
- Shazam (Once Mango is out, this won't be necessary)
- Project Emporia
- LiveStrong's Calorie Tracker (Normally $2.99 but free until end of August)
Games - AlphaJax, Wordament, Orb, Unity
As far as developer experience, I don't do android, but it's so much easier writing and debugging WP7 apps than iOS, from the tools to the simple managed/unmanaged aspects.
That said, Mango isn't going to change things dramatically. It's a good update, but the apps and perception are the problem. Going to be a long haul for WP7, but I hope MSFT sticks to it because it is a good mobile OS.