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I was just up around Lake Superior and there were lots of signs protesting someone wanting to sell bottled water from a well on their land near Lake Superior. I doubt that an individual's bespoke bottled water company could ever make a significant difference to anything, and the campaign's energy could be better spent on numerous other issues affecting the lake. However, it illustrates how protective people are of the lake water which I think is a good thing.

Our governments already spend absurd amounts of money subsidizing the property values of people who live in flood plains, in deserts, etc. It will be painful but the longer we spend trying to bandage the issue the harder it will be once it reaches the breaking point.




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