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There's no right/best way to do this. Find some way to give reader/participants some incentive for completing it. You could consider releasing the data publicly, making it into an interactive application that is unique and interesting to progress through, or even just guerrilla-marketing it (send a survey many times and modifying it each time to attract a different group). I have to say that market research is not my strong point, but if you can find a way to make it really interesting in some way you can easily hit your 100-200 data points.

You might also consider attending some meetups and asking to participate in them in return for asking the participants to take your survey. Not all will, but you could possibly get good bang for your buck that way.

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