If someone leases a building and starts a business and puts up a sign that says Coca Cola, Coca Cola wouldn't contact the landlord about the sign they would just sue the owner of the business.
It is clear that being dependent on them for any significant part of your business model is risky and currently ill-advised.
Why they aren't taking issues like this seriously are a mystery to me. IMO - its stuff like this which will end up sinking them.
A quote from Arstechnica:
How dare we post our own content to our own Facebook page
I've got used to the fact that the average teenager or grandmother is constantly producing content and giving personal data to Facebook for free. I guess email is just too hard for the non geeks.
But seeing industry pundits be surprised by such a move is indeed concerning.
<?php mail('email@example.com', 'Example Subject', 'Example Message', 'From: firstname.lastname@example.org' ); ?>
When we receive an allegation of rights infringement, or a suitable report of a violation of our Statement of Rights and Responsibilities, our procedures require that we take action
That they react to allegations rather than receiving a legal order. GG Facebook, but for future reference, your one-size-fits-all justice process is not the same as not adjudicating.
Facebook wants to be a useful platform for its users, including companies as users. A platform is not useful if any nitwit can file an infringement claim and get a page taken down. It's in Facebook's best interest to review such claims closely enough to notice that, for instance, they have no reason whatsoever to assume that the 'Mr. Stevens' from the story is actually a laywer representing anyone. At a bare minimum, infringement claims should come on good old paper or should be cryptographically signed, in order for them to be taken seriously.
As such, this shows a serious problem with Facebooks proposition to small companies. If you use them, and use them successfully, you open yourself up for extortion. That can not possibly be something they want.