Think how it will be referred to on broadcast news which loves quoting what people are saying on social networking sites as it's cheap to produce (and is how most people will first hear of it).
"we've been getting lots of reports in via Twitter, Google Plus, Facebook and Social"
"there have been outpourings of grief on the social networking sites Facebook, Twitter, Google Plus and Social"
They might call it "Microsoft Social" but that's a bit long.
I don't think Google Plus is much better in that regard. Facebook and Twitter are the better brands at two syllables and not having any association outside of social networking.
Anyway, in the absence of any reason to believe that this thing, whatever it is, will solve some problem in a compelling new way, revealing it's existence doesn't accomplish much. I'd say it seems more likey that this is simply a mistake, rather than a weak marketing stunt.
I mean, there isn't anything in this single screenshot suggesting this as a new "generalistic" social network , so why are so many comments to this submission trying to frame it so?
[Disclaimer : MS intern. Opinions are mine]
If I say "sleazy American diner" is that prejudice too?
The first is referencing the ethnicity of the casino's operators, the second is referencing the style of the diner and doesn't infer anything about the ethnicity of the owners.
However, again, with you post why is it wrong to say their ethnicity? Incidentally I was plugging for American as being an indicator of ethnicity; there's also a subset issue so for "sleazy American diner" read "sleazy Greek bar" (a bar in Greece, though it could be a bar run by a Greek I guess it doesn't seem to matter).
Shouldn't it be either "makes finding what you need and sharing what you know easier than ever" or "find what you need and share what you know _more easily_ than ever"?
Also, your first example is ungrammatical, and the second is seems somewhat awkward when it begins (as theirs does) with 'With Tulalip you'.
And THIS, THIS is why MS just doesn't "get it", yet. I won't count them out, but the time to get in is getting pretty slim.
It makes me wonder if this really was an internal project as would they let people loose on such a big project that are copying and pasting stuff from word?
Or again, is this part of the conspiracy??
Microsoft's lack of innovation in general recently upsets me, I used to be a massive Microsoft fan but the more Apple do recently the more I want to follow them instead. I hope they do pull something out of the bag
The rest will stay where they are.
There is literally no way they could make this work. It's another Ballmer "car crash in slow motion" initiative.
Therefore Microsoft making social is not futile while I'm not sure if they really need that.