For the past few decades, the buzzwords to sound technologically sophisticated include "digital", "online", "app" (and probably others). For example, why have a plain light switch when you can have a digital online light switch controllable by an app on your mobile phone?
Also "smart". I cringed so much when I saw a power cable (without any electonics) is said to have "smart transmission" on its product page. It's worded to be technically correct (the cable enables it) but...
