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I've done plenty of research on this topic and I'm immediately reminded of [1] James Webb Young's short but brilliant book called 'A Technique for Producing Ideas'. I first came to know about it on [2] Kirby Ferguson's YouTube channel. Other resources that are equally good are [3] John Cleese's talk on creativity and his [4] little booklet on the same topic.

Also ideas can seem fascinating by themselves but only chasing ideas (without validation/trials) is an obsession you don't want to have. Please remember to strike a healthy balance between generating ideas and executing them. That infamous claypot anecdote from Art & Fear by David Bayles on quantity vs. quality comes to mind.

[1] https://www.amazon.com/technique-producing-ideas-simple-form...

[2] https://www.youtube.com/watch?v=JPJ3oy-rWUk

[3] https://www.youtube.com/watch?v=Pb5oIIPO62g

[4] https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese...

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