Indeed. To me this sounds very much of a piece with any of the routine bullshit "stragetic positioning" and "synergistic realignments" that typical brain-dead mega-corps do all the time. Even today nobody asks where to find the nearest FedEx Office, they want to know where a Kinko's is, years after the brand has allegedly been killed.
Joel Spolsky had it nailed the best, these sorts of moves are a "strategy tax" on big companies.
Joel Spolsky had it nailed the best, these sorts of moves are a "strategy tax" on big companies.