Why is it using Flash, despite seeming to be based on Google maps?
The square overlay on hovering over the map is rather impractical, since it seems to be fixed on an invisible grid that has a much lower resolution than the blobs on the heatmap. Worse yet, often the gridlines are cutting an important blob (e.g. Seattle) into half, making the data shown in the hover square rather useless. From a usability perspective, the obvious thing a user would want to do here is hover their mouse over a heatmap blob and see information specific to that blob, visually related to it (not a square that is halfway off).
That is a really cool idea. I could easily see how it could be helpful to daily deals websites (groupon, livingsocial etc.) as it would allow them to see where they are getting traffic from and perhaps focus more on deals in those areas.
Also any sort of online marketplace would benefit from your services. They could use myHeatmap to see where most of their users are coming from and therefore figure out where they need to boost advertising.
Thats partially how the site came about, we were looking for an easier way to make heatmaps that could:
1. Be made without some large enterprise software solution
2. Could easily be shared on Facebook or a blog with embedding
3. Loaded fast & maintained integrity with zooming
It's a very good idea and I think with the right marketing and some good contacts it could easily take off and become a very valuable resource to many companies
well like i said earlier the first thing that came to my mind was websites like groupon and living social. Also, I think websites like Zappos or Newegg that are well known in certain circles but perhaps not as ubiquitously as they would like could really benefit from your services. For example, I know that in the Newark, NJ airport there are zappos ads in every security bin. I'm sure they would love to see a heatmap of how traffic from that area has changed since they implemented that ad. The heatmaps provide a simple and easy to understand visual aid that can really help explain whether changes have come about.
The square overlay on hovering over the map is rather impractical, since it seems to be fixed on an invisible grid that has a much lower resolution than the blobs on the heatmap. Worse yet, often the gridlines are cutting an important blob (e.g. Seattle) into half, making the data shown in the hover square rather useless. From a usability perspective, the obvious thing a user would want to do here is hover their mouse over a heatmap blob and see information specific to that blob, visually related to it (not a square that is halfway off).